Launch Readiness
International Expansion Checklist
Before launching PPP pricing globally, ensure your business, product, and support are ready.
Product Readiness
Paddle integration working (no checkout issues)
Product/price IDs stable and documented
Payment methods support countries you're targeting (e.g., India needs UPI)
Checkout page loads in <2 seconds globally (test with WebPageTest)
Mobile checkout works (emerging markets are 70%+ mobile)
Support documentation translated or available in English
Financial Readiness
Pricing tiers defined and financially modeled (target: similar CAC payback globally)
LTV projections by region created and reviewed
Churn assumptions realistic (emerging markets may churn 2-3x higher initially)
Support costs budgeted (international support ticket volume typically 3-5x higher)
Tax/VAT compliance for each country researched (e.g., GST in India, IVA in Brazil)
Accounting system ready to track multi-currency revenue
Operations Readiness
Support team scaled (typical ratio: 1 support agent per 200 new customers from emerging markets)
Response time SLA set by region (e.g., 12h for US, 24h for India due to timezone)
Documentation updated with troubleshooting for payment issues by country
Refund/cancellation policy reviewed for each region (e.g., some countries have mandatory cooling-off periods)
Customer success/onboarding playbook adapted for each region (e.g., email-first for US, WhatsApp-first for India)
Pricing rule management process documented (who can change %? Who approves?)
Technical Readiness
PriceParity API key generated and stored securely
Script tag added to production checkout page
VPN detection enabled or disabled (policy decision made)
Pricing rules created in PriceParity dashboard
Analytics dashboard connected and monitored daily for first 2 weeks
Monitoring/alerting set up (notify if API response time exceeds 1s)
Fallback plan tested (what happens if PriceParity API is down?)
Go-to-Market Readiness
Announcement drafted (blog post or email explaining PPP pricing)
Website updated with regional pricing transparency
FAQ written for common regional objections
Paid ads set up targeting each region (Google Ads by country)
Partnership outreach plan for regional influencers/communities
Pricing page tested on regional networks (firewall issues, CDN performance)
Launch Day Plan
9am PT
Soft launch to 10% of traffic (feature flag or gradual rollout)
10am PT
Monitor analytics for errors, conversion impact, unusual patterns
12pm PT
Email/Slack team: status update
3pm PT
If stable: ramp to 50% traffic
6pm PT
Full launch to 100% (or scale back if issues)
+24h
Review Day 1 metrics: conversion lift, errors, support volume
Ready to launch?
Start your free 14-day trial and begin your expansion today.
Get Started