PPP Pricing Calculator
Enter your US price and select any country to instantly calculate a fair regional price based on World Bank ICP 2024 Purchasing Power Parity data.
PPP Pricing Calculator
World Bank ICP 202472% off
Customer saves $71.01
vs. your price of $99.00
$99.00 × (0.28 ÷ 1.00) = $27.72 → rounded to $27.99
All markets — USD 99 base price
| Country | PPP | Fair price | Discount |
|---|---|---|---|
| 🇸🇬 Singapore | 0.92 | $91.99 | -8% |
| 🇦🇺 Australia | 0.90 | $89.99 | -10% |
| 🇨🇦 Canada | 0.88 | $87.99 | -12% |
| 🇳🇿 New Zealand | 0.87 | $86.99 | -13% |
| 🇬🇧 United Kingdom | 0.85 | $84.99 | -15% |
| 🇩🇪 Germany | 0.83 | $82.99 | -17% |
| 🇮🇱 Israel | 0.82 | $81.99 | -18% |
| 🇫🇷 France | 0.80 | $79.99 | -20% |
| 🇯🇵 Japan | 0.76 | $75.99 | -24% |
| 🇰🇷 South Korea | 0.72 | $71.99 | -28% |
| 🇪🇸 Spain | 0.68 | $67.99 | -32% |
| 🇮🇹 Italy | 0.66 | $65.99 | -34% |
| 🇸🇦 Saudi Arabia | 0.65 | $64.99 | -35% |
| 🇧🇷 Brazil | 0.62 | $61.99 | -38% |
| 🇨🇳 China | 0.58 | $57.99 | -42% |
| 🇲🇾 Malaysia | 0.55 | $54.99 | -45% |
| 🇲🇽 Mexico | 0.52 | $51.99 | -48% |
| 🇷🇺 Russia | 0.52 | $51.99 | -48% |
| 🇨🇿 Czech Republic | 0.51 | $50.99 | -49% |
| 🇹🇷 Turkey | 0.48 | $47.99 | -52% |
| 🇵🇱 Poland | 0.45 | $44.99 | -55% |
| 🇨🇱 Chile | 0.45 | $44.99 | -55% |
| 🇭🇺 Hungary | 0.42 | $41.99 | -58% |
| 🇹🇭 Thailand | 0.40 | $39.99 | -60% |
| 🇷🇴 Romania | 0.38 | $37.99 | -62% |
| 🇿🇦 South Africa | 0.38 | $37.99 | -62% |
| 🇨🇴 Colombia | 0.35 | $34.99 | -65% |
| 🇮🇩 Indonesia | 0.35 | $34.99 | -65% |
| 🇵🇭 Philippines | 0.32 | $31.99 | -68% |
| 🇻🇳 Vietnam | 0.32 | $31.99 | -68% |
| 🇺🇦 Ukraine | 0.32 | $31.99 | -68% |
| 🇦🇷 Argentina | 0.28 | $27.99 | -72% |
| 🇮🇳 India | 0.28 | $27.99 | -72% |
| 🇪🇬 Egypt | 0.25 | $24.99 | -75% |
| 🇰🇪 Kenya | 0.24 | $23.99 | -76% |
| 🇵🇰 Pakistan | 0.22 | $21.99 | -78% |
| 🇬🇭 Ghana | 0.22 | $21.99 | -78% |
| 🇧🇩 Bangladesh | 0.20 | $19.99 | -80% |
| 🇳🇬 Nigeria | 0.18 | $17.99 | -82% |
Click any row to update the calculation above. Data: World Bank ICP 2024.
Save your pricing table
Get a personalised PDF with your regional prices for all 40 countries, plus a checklist for launching PPP pricing.
No spam. Unsubscribe any time.
What is PPP (Purchasing Power Parity)?
PPP is an economic measure that shows how much goods and services cost in different countries relative to the US.
Example:
- 🇺🇸 USA PPP = 1.00 (baseline)
- 🇧🇷 Brazil PPP = 0.62 (60% of US cost of living)
- 🇮🇳 India PPP = 0.28 (28% of US cost of living)
If a developer earns $60K/year in USA, a similar developer in India earning local PPP-adjusted rates earns ~$17K equivalent. Source: World Bank ICP 2024
The PPP Pricing Formula
Regional Price = Base Price × Country PPP Index
Where:
- Base Price = Your US/baseline price (e.g., $99)
- Country PPP Index = World Bank PPP for that country (0–1.5+)
Step-by-Step Example
Define your base price
Your US/EU SaaS price: $99/month
Look up PPP index
World Bank data: Brazil = 0.62, India = 0.28
Apply formula
$99 × 0.62 = $61.38 (Brazil). $99 × 0.28 = $27.72 (India)
Round to a clean price point
Brazil: $61.99. India: $27.99.
Verify affordability
Check: Does $27.99/month feel fair for an Indian developer? Yes.
Common Mistakes in PPP Calculation
❌ Using outdated PPP indices (older than 6 months)
✅ Use World Bank (worldbank.org) or IMF data updated quarterly.
❌ Applying PPP to get too-low prices
✅ If India price is <2% of US price, you're too aggressive. Target 20–40% range.
❌ Forgetting local currency fluctuations
✅ Recalculate monthly (or use PriceParity to automate this).
❌ Confusing PPP with exchange rates
✅ PPP is cost-of-living adjusted; it IS the right metric for SaaS.
Apply this automatically
PriceParity detects each visitor's country and applies the correct PPP discount at checkout — no manual spreadsheets.
Automate Regional Pricing