Built because every SaaS was losing 80% of its global traffic for no good reason.

What is the origin story?

I spent a decade building backend infrastructure for payments and billing systems. Over that time, I watched the same pattern repeat across every SaaS product I worked on: analytics showed 40–60% of traffic arriving from price-sensitive markets, and conversion rates in those markets sat at a fraction of a percent.

The fix was always the same — add a country-based discount. But implementing it properly required IP geolocation, World Bank PPP data, Paddle coupon creation, VPN detection, and caching logic. Every time, it took weeks of backend work. After watching the same problem get re-solved (badly) across multiple teams, I built PriceParity to make it a 5-minute script tag instead.

The pricing data comes directly from the World Bank International Comparison Programme (ICP), updated monthly. The logic is straightforward: if a country's PPP index is 0.38 relative to USD, their fair price for a $49 product is around $18.62 — not because you're giving a discount, but because that's the actual equivalent purchasing power.